An TV advertisement for the Xbox 360 has been banned in the UK because it promotes and glamorises dangerous driving. The ad featured a rooftop and street car chase ending with the protagonists ...

A British Xbox 360 ad has been banned by the Advertising Standards Authority (ASA) for not clarifying the fact that downloaded Live movies could only be kept for 14 days. According to the ASA, the ...

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Microsoft has plans to widen ads in its video games ecosystem, a move that could tack on billions of dollars to its already-bustling ad business. Microsoft is creating a new ad tech infrastructure ...