HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

L.A.-based filmmaker Noam Kroll is currently working on his second feature. He keeps a production blog at his website NoamKroll.com. In this blog post, he writes about focusing on characters in order ...

As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

Assuming your video does require a script, be sure to write it in a style that caters to your intended audience, using language, phrasing and an approach that viewers will easily relate to and ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...