Buying a used car is often about stretching your dollar but hidden in the paperwork is a detail that can make or break the ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished branding and carefully curated messaging.

A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

Young journalists are told to ‘build your brand.’ What does that even mean today? In demystifying this catch-all phrase, professors, media executives and journalists of all types weigh in ...