Learn what an acquisition premium is, why companies pay it, and how it affects M&A transactions by comparing a firm's real value to its acquisition cost.

Discover how tuck-in acquisitions offer companies cost-effective growth by merging with smaller entities. Learn about their benefits, strategies, and real-world examples.

Customer acquisition cost (CAC) refers to the total amount of money your business spends to get a paying customer.

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...

What is best: buy, borrow, lease or rent? The question comes up often, and there are no right answers, only intelligent choices. Although cost is certainly important, it is not the overriding ...

Hotels are facing rising customer acquisition costs as new digital marketing regulations and privacy rules reshape how they attract and convert guests online. A recent report from hotel technology ...