With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

INDIANAPOLIS (WTHR) — If you want to make sure those gifts going on your kid's holiday wish list are something they're actually going to play with, Walmart has a solution. It's called the "Walmart Toy ...

Walmart has launched an interactive video feature for children to virtually interact with 20 of the retailer’s ‘Top Rated by Kids’ top ty list. The WalmartToyLab.com is a digital playground for ...

Children are making their toy lists for the holiday season and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to ...

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab, a site that lets kids unbox and play with toys digitally. The tool will let ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...