Vodafone is developing plans to allow companies to target advertising at mobile phone users from this summer. From the middle of this year, the network is hoping to introduce advertising as part of ...

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the ...

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Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Optus has failed to have Vodafone's TV commercials for its "Infinite" mobile plans removed from the airwaves in the Federal Court today. Optus took Vodafone to court claiming that the TV and print ...

Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

Two ads from Vodafone have been banned after the ad watchdog warned the mobile carrier not "to imply they performed as well as other mobile network operators on call connection and dropped calls," ...

Vodafone Spain now uses Amobee Media Systems' advertising service to serve advertisements into the carrier's Vodafone Live portal, a move to battle the threat from online giants Google Inc. and Yahoo ...

The Advertising Standards Agency has been busy vetting technology ads recently. No sooner has it finished rapping Apple for misleading iPhone ads, or Virgin Media for sending bullet-hole mail through ...

Legendary Star Wars character Yoda is to appear in a new TV ad campaign for Vodafone, showcasing the UK mobile giant's in-store RED Box. The 900-year-old Jedi Master will front a series of 60-second ...

Vodafone's newest TikTok spokesperson is an AI. The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray ...