Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. When people think of Tripadvisor, they often picture star ...
In late January 2026, Best Western Hotels & Resorts and Tripadvisor launched “Go for the Goal,” an AI-powered platform helping soccer fans plan complex multi-city trips across the US, Canada and ...
Experiences have become increasingly important to Tripadvisor, with Viator and TheFork each registering double-digit increases in revenue in the fourth quarter. More than half of Tripadvisor's revenue ...
Tripadvisor is realigning the company, prioritizing in-destination experiences (tour and activity bookings) over its legacy business of traveler hotel reviews and click-through revenue. Experiences ...
Tripadvisor is upgraded to a neutral rating, as recent revenue growth and Viator's strong performance suggest a near-term bottom for the stock. Viator's double-digit revenue growth and TheFork's 28% y ...
HONG KONG, CHINA - 2024/05/31: Travelers shop at the TripAdvisor store, an American travel agency, products, and restaurant website company, seen at Chek Lap Kok International Airport in Hong Kong.