It might be the long sought solution for click tracking in stores. Or it might be another customer tracking technology that takes a long time for retailers to understand and adopt. Whatever it turns ...

More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh ...

Market research firm Verve is piloting the use of beacon technology to gather automated data regarding shopper behavior and interests for its retailer customers. To date, a handful of its ...

Nearly 80% of “organizations use AI in at least one business function,” which is a big leap from just 20% in 2017. That kind of growth isn’t surprising. Over the past several years, AI has moved from ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Shopper research is a cornerstone of brand/product research programs that seek to engage customers in-store and for retailers vying to provide engaging in-store experiences. Shopper research is often ...

In a world overwhelmed by stimuli, the brands that succeed are those who show up at exactly the right moment to influence ...

LONDON--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, ...

Redner’s Market is teaming up with digital marketing solutions provider RSA America to launch a new mobile app. The app offers loyalty rewards, digital promotions, e-commerce ordering and fuel rewards ...

Editor: Over the past few years, digital technologies have transformed the shopping experience for retailers, landlords and shoppers alike (“Meet the new digital pioneers,” Retail & Leisure, 05.09.14, ...