Microsoft executives announced the "new Bing" on Tuesday, a very different kind of search engine created with ChatGPT creator OpenAI.

Over the summer, Microsoft made its first break from collaborating with OpenAI when it unveiled its first two in-house ...

Microsoft's $1 billion investment in OpenAI that helped produce ChatGPT could soon be used to improve its search engine, Bing, according to a story from The Information. AI chatbots and writers can ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

The U.S. government's antitrust suit against Alphabet Inc's Google on Tuesday could deliver a huge opportunity for Microsoft Corp to increase usage of its Bing search engine, an unexpected epilogue ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the ...

Windows 11 could get a much-wanted change, with Microsoft possibly relenting on pushing Edge and Bing so hard.