Instagram is reportedly considering launching its short-form video feature, Reels, as a separate app as the future of Chinese-owned TikTok remains uncertain in the US.

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram cont