Sorority rush week is back on college campuses across the United States — and on TikTok. The online phenomenon known as "RushTok" — a once-a-year look inside the rush process at large U.S. colleges ...

The Boston Globe ‘RushTok’ madness hits New England: Sorority TikTok craze comes for Massachusetts girls With $5,000 rush consultants, synchronized dance videos, and spray tans, Northeast girls are ...

It’s sorority rush season at the University of Alabama, which means one thing: Bama Rush is back. Bama Rush videos have been taking over TikTok this month, with PNMs (potential new members) sharing a ...

‘Tis the season when Bama Rush and #RushTok takes the internet by storm — and there’s a whole new crop of girls to meet. The social media phenomenon follows aspiring sorority girls hoping to find a ...

Fashion is an important part of the process for those going through sorority recruitment. Spring rush, which began Jan. 5, was met with snow and low temperatures this year. When I arrived back to ...

Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

When Bama Morgan, aka Morgan Cadenhead, first started posting about sorority rush, she only had six followers on TikTok. “One of them was my mother,” the 19-year-old from Florida tells Elite Daily. At ...