February 22, 2007 Eleven of the most innovative toys were recognized at the seventh annual T.O.T.Y. (Toy of the Year) Awards ceremony, last week. The annual Toy of the Year award, representing the ...

Mattel Inc.’s third-quarter profit jumped 6% as Barbie sales and early shipments of TMX Elmo help fuel a turnaround at the world’s largest toy manufacturer. The El Segundo, Calif., toy manufacturer ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

Elmo, that giggly red monster who stars in a show within a show during "Sesame Street," was an instant hit upon release in September for the Christmas-driven toy season. Others may emerge, but brisk ...

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Barbie sales and early shipments of TMX Elmo helped fuel a 6.1% rise in third-quarter profit at toy maker Mattel Inc. The latest results indicate favorable business as the El Segundo, Calif., company, ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

That the evil TMX Elmo, insanity-inducing gift of last christmas, won the "Overall Toy of the Year" award at the Toy Industry Association's annual award show in N.Y. (Apparently scheduled to hit town ...

Which Elmo toy is best? Elmo from “Sesame Street” has been well-known by kids in hundreds of countries for many years. Perhaps reaching peak popularity as a toy during the 1996 Christmas season, Elmo ...

Though there is no official data that declares the best-selling holiday toy for children of all-time, it’s fair to assume the lovable Sesame Street figure Elmo is high on the list of most popular ...