The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

For many households, it starts as a magical game of hide-and-seek. The Elf on the Shelf, a small stuffed elf made of cotton and felt, secretly moves from room to room while the children sleep.

A few more nights. Just a few more nights. If you were stupid enough (like I was) to purchase an Elf on the Shelf, you are probably thinking that very thing right about now. This cute, stuffed elf is ...

The trend that has parents placing a stuffed elf around households in a yuletide-themed hide-and-seek game has quickly become a staple of the Christmas holidays. The tradition, where children search ...

The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film "Elf." The collection, which is in partnership with Warner Bros. Discovery Global Consumer ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...