Vol. 74, No. 1, Spcial Issue title: Scientific Misconduct and Research Ethics in Economics (MARCH 2016), pp. 83-97 (15 pages) Published By: Taylor & Francis, Ltd. A science, business, or law that is ...
A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...
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