GREENVILLE, S.C.--(BUSINESS WIRE)--Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After ...

Add Yahoo as a preferred source to see more of our stories on Google. Southern Tide is extending its reach by partnering with Rheos Nautical Eyewear on a collection of sunglasses. This marks the first ...

GREENVILLE, S.C.--(BUSINESS WIRE)--Southern Tide, the premier coastal lifestyle and apparel brand, and Lilly Pulitzer, the leader in women’s resort wear, have partnered to launch a men’s and youth ...

For lovers of coastal golf and resort fashion, this launch is especially newsworthy: For the first time since Lilly Pulitzer's founding more than 60 years ago, the storied fashion house—known for its ...

Southern Tide by M. Dumas and Sons is celebrating its seventh anniversary with a weekend full of shopping perks and special deals, just in time for South Carolina’s Tax-Free Weekend (Aug. 1-3).

GREENVILLE, S.C., May 20, 2020 /PRNewswire/ -- Southern Tide, the premier apparel brand and authoritative voice of coastal style, has announced a global partnership with non-profit marine conservation ...

Southern Tide, a Southern-style clothing, shoe and accessories company founded in Greenville, is moving its store from 200 North Main Street to the Camperdown development in spring 2022. The store ...

Located at First Serve Plaza as you enter the stadium, the Southern Tide Pop-Up is a coastal-chic themed shop featuring the latest styles from Southern Tide’s S ...

Coastal lifestyle retailer Southern Tide is opening a store this month at the St. Johns Town Center, officials announced Thursday. The 2,000 square-foot location will be along River City Drive between ...