Southwest Airlines’ shift away from free checked bags and open seating offers five business lessons on customer loyalty.

Southwest Airlines announced it will open 11 airport lounges over the next several years. Here's what travelers should know.

Bob Jordan made the comments during the company's third-quarter earnings call on Thursday.

Southwest and American Airlines are in a familiar bind: strong passenger demand on one side and surging fuel bills on the ...

Southwest Airlines CEO Bob Jordan recorded a message to employees during its media day on Oct. 15. The message, which was ...

Southwest Airlines is executing a major business model transformation, driving industry-leading revenue growth. Read why I ...

Southwest Airlines will launch new direct flights from Pittsburgh International in summer 2027 as well as more frequent flights to several destinations.

The carrier is reshaping its loyalty program, ending a popular points hack.

Southwest Airlines (LUV) priced an underwritten public offering of $1.25 billion of senior notes, including $600 million of 5.75% notes due 2029 and $650 million of 6% notes due 2031. Net proceeds ...

Operations at DFW International Airport, the Fort Worth carrier's central hub, seemed to be less impacted.

Southwest Airlines became the third major U.S. airline this month to cut its 2026 profit forecast due to higher fuel prices.

Southwest Airlines Co. is currently listed on NYSE under LUV. One share of LUV stock can currently be purchased for approximately $40.39. Is Southwest Airlines Co. (LUV) overvalued or undervalued?