The numbers reinforce the point. In 2025, foreign inbound and outbound travel involving China surpassed 82 million trips, with visa-free entries rising sharply, despite some countries' "decoupling" ...

China is increasingly recognized not only as a rising economic power, but also as a partner capable of delivering tangible benefits and contributing to a stable future for the world, according to ...

Top 10 Countries on Global Soft Power Index 2026: Ongoing economic uncertainty and geopolitical tensions have led to declining public trust and increased scrutiny of countries’ behaviour, resulting in ...

Forbes contributors publish independent expert analyses and insights. Courtney Fingar is a London-based contributor who covers FDI. Feb 29, 2024, 04:30pm EST Mar 01, 2024, 03:14pm EST TOPSHOT - US ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation around the world, according to Brand Finance’s Global Soft Power Index 2026.

The Global Soft Power Index is based on the most comprehensive and wide-ranging research programme, with responses from over 110,000 people across more than 100 countries, surveying perceptions of 121 ...

Nigeria’s expanding entertainment and cultural industries are strengthening the country’s global influence, lifting its international standing to the highest level in four years, according to a ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

Clockwise from top left: Moo Deng; LISA; Thais celebrate after the government approves same-sex marriage; a still from The White Lotus. Clockwise from top left: Moo Deng; LISA; Thais celebrate after ...