In nearly a quarter-century of selling condoms, David Mayer has learned one lesson above all others: When it comes to shelf displays, size matters. Mayer, the CEO of Mayer Laboratories in Berkeley, ...
Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...
Along the walls of a conference room at Lindora Inc.’s Costa Mesa headquarters are 70 purple signs with motivational messages. “The self-sabotage shuffle,” reads one, “learn to manage stress” another.
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