A small room just off the admissions area at Tufts Medical Center in Boston contains what many in the facility describe as the nerve center of the hospital. It looks like the bridge of the Starship ...
In the US, Kantar Media has launched a new planning tool called RapidView, combining consumer purchase data with return path data from set-top boxes (STBs), to enable media buyers and sellers to ...
In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media ...
RapidView also makes the ADT Center staff members' job a lot easier. With a scan of the screens, they can determine whether the hospital has any open beds, when beds will be open, whether a patient ...