QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. With traditional in-store Black Friday deals waning this ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Rising from the forgotten-technology ashes, the QR code became ubiquitous in quick service restaurants during the pandemic. The use of these black and white, matrix-like barcodes skyrocketed in 2020, ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

QR (or Quick-Response) codes have been around for some time. For folks who don’t know too much about them, they’re those computer-generated black and white squares that are typically associated with ...