Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...

MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center ...

INDIANAPOLIS (WISH) — The Pro Cheer League is starting its inaugural season Friday in downtown Indianapolis. Organizers hope it can pave the way for paying cheerleaders. The league is owned by Varsity ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The two new franchises bring the ...

Varsity Spirit — a division of Varsity Brands and a provider of cheerleading, dance team and band apparel, camps and competitions, and yearbooks — has reached an exclusive broadcast agreement with ...

MEMPHIS, Tenn., April 29, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18 and older — today announced ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...