This pretty purple skort sold out, well, swiftly thanks to the superstar -- but now's your chance to snag one for yourself. YouTube; Popflex Page Six may be compensated and/or receive an affiliate ...

UPDATE: We’re not kidding when we say Swifties act fast, so grab your POPFLEX Skort before it sells out! POPFLEX’s Black Friday sale is officially here, and if you’re a Swiftie, now is the time to ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...

Look, I don't make all my fashion choices based on Taylor Swift's style, but I can't say I'm not a little influenced. So when Swift was spotted no less than four times wearing a small activewear brand ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Cassey Ho, founder of YouTube channel Blogilates and athleisure brand Popflex, was stunned when she realized her clothing business had been hit by the “Taylor Swift effect.” Ho, who has been a fan of ...

Forbes contributors publish independent expert analyses and insights. Experienced journalist who covers fashion, beauty and wellness. For millennials who grew up trading rigid denim for the stretchy ...

Taylor Swift wore POPFLEX Active's bestselling athletic skort in her recent “Fortnight” social media videos and designer Cassey Ho knows just what staples should join her collection. She continued, ...

Ask the Taylor Swift fan in your life and chances are they know about the lavender Popflex skort (a portmanteau of skirt and shorts). The Eras Tour star wore the clothing item in her "For a fortnight ...

Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. “When ...