As marketers, retailers and governments map your desires in ever-greater detail, your purchasing decisions, your lifestyle choices, even your political preferences are influenced in ways you barely ...
High school students throughout the U.S. took a stand against underage drinking and received $18,000 in scholarships as a result. The scholarships were presented by the Detroit Auto Dealers ...
A Google survey showed that 37% of household financial decision-makers were "persuaders." The group sways others' decisions on products and expects easy experiences with financial companies. Fintech ...
Most people in advertising know George Parker as the cantankerous author of the blog Adscam. Every day, Adscam brings forth another curse-laden Parker post about the state of Big Dumb Agencies, Martin ...
In a subject near and dear to Gothamist's heart, the PBS show Frontline looks at the advertising-marketing-branding machine in a 90-minute program, The Persuaders. With Douglas Rushkoff corresponding, ...
Every professional needs to be able to persuade. If you want to negotiate, sell an idea or receive buy-in from your colleagues, you need to understand the art of persuasion. To advocate for yourself ...
The writer Anand Giridharadas says he needed to persuade himself that there's still some point in persuasion. ANAND GIRIDHARADAS: I think if you look at our political debate, it's so easy to be ...
EXCLUSIVE From Deadline|London editor Tim Adler: Hyde Park Entertainment’s long-gestating movie version of British TV show The Persuaders will finally happen this year – providing producer Ashok ...
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