We all like having things tailored to our specific needs and interests. But Eli Pariser thinks we should beware of the substantial risks inherent in the increasing personalization of the Internet.

Imagine a world where ever person who interacted with a Web site had a different experience. An experience that was closely tailored to their interests. An experience that minimized the amount of time ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. This article was originally published in The Conversation. Read the ...

Personalized advertising is an Internet-based advertising system in which advertisers track user traits and online behaviors to generate more targeted, personalized advertising messages. The intent is ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...

Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching ...