Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

I don’t need to remind everyone that Christmas is around the corner, and Christians all know that that means food — and lots of it. I love cooking. I love everything about it except for the washing up ...

Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's first premium, high ...

A 2-year-old Jack Russell Terrier has captured the hearts of Ukrainians as he sniffs out mines and other unexploded weapons left behind by Russian soldiers. Patron, who was professionally trained by ...

Bacardi Limited is buying the maker of Patron tequila. The deal values the Patron brand at $5.1 billion. Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits ...

PATRÓN Extra Añejo 10 Años, the latest from PATRÓN, is a product that is quite literally a decade in the making. A limited-edition release from the Jalisco, Mexico-based brand, PATRÓN Extra Añejo 10 ...

A tiny Jack Russell terrier has won hearts and admirers for helping neutralize hundreds of Russian explosives in Ukraine. Now he's won state honors, too. Patron the bomb-sniffing dog — and his owner, ...

It’s not easy to get to where they make Patrón tequila. The Hacienda — a sprawling campus of Spanish colonial buildings encompassing the distillery, bottling plant and world headquarters of this ...

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...