Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Select users outside the US are seeing different pricing, with differences of up to 17%.

Sony is reportedly testing dynamic pricing for the PS5 portion of the PlayStation Store, which includes first and third-party games.

Sony is reportedly experimenting dynamic pricing in the PlayStation Store, which means users may see reduced rates in ...

The test will run between Friday, February 27, and Sunday, March 1, on PC and PS5, and to join, you’ll need to sign up for the PlayStation Beta Program. As previously announced, players will be able ...

Test new emojis, improved messaging features, and system stability. Download now and try out the latest features.

"Some PlayStation Store users see experimental prices that are significantly lower than the standard retail price. This is a ...

The PS5 celebrated its fifth anniversary at the end of 2025, which makes now the perfect time to reflect on the console ...