For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Inflation, recession fears, supply shocks and consumer demand shifts—these economic headwinds have become front-and-center concerns for companies as they begin tightening their belts and slashing ...

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? To find out, Sopro ...

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: “In business, sales solves all.” This reigns true in the majority of cases. When you make a sale, you ...

Why modern deliverability, AI personalization, and structured follow-up are reshaping outbound sales. Outbound is back ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

In outbound prospecting, the sales reps contact leads, rather than wait for the leads to come to them (i.e., inbound prospecting). A common misunderstanding is to equate outbound sales with cold ...