In a notable shift from its recent public statements, Google has now acknowledged in a court filing that "the open web is already in rapid decline." The admission, flagged by industry observers and ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

How will the consumer experience benefit from more search innovation on the open web? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...

It’s been clear for some time that the “open web” as we’ve known it for years is in a tough spot, but Google has argued the opposite. In a court statement, though, Google’s own case argues that the ...

Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of ...

The widening gap between attention and investment has become one of the clearest signals of how digital media planning is ...