Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

The debonair pear-shaped advertising personality of Mr. Peanut is being remembered by peanut lovers across the globe after Planters announced his passing Wednesday morning at the age of 104. »MORE: ...

Mr. Peanut is a trademark for Planters Peanuts that has been in use for 100 years. Amedeo Obici and Mario Peruzzi (who later became his brother-in law) started the Planters Nut and Chocolate Co. in ...

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a ...