The NFL has always been creative on the sponsorship front, but leave it to the league to create a revenue-driving opportunity from a piece of equipment they banned over 20 years ago. Yesterday, the ...

Oakley renews on-field partnership and license agreement with the National Football League, extending the on-field partnership deal as the official eyewear provider through 2030. The seven-year ...

For its 50th anniversary in 2025, Oakley has released the “Oakley Ellipse” sunglasses The eyewear is the brand’s iconic elliptical “O” logo It features Physiomorphic Geometry for a close fit, Prizm ...

Jones wrote the Prizm shield is notable because the NFL had banned tinted helmet visors, adding the accessory has a tangible benefit for players as well: "The Prizm lens was created with the intention ...

The thing with technology is that its scientific approach to problem-solving has two possible outcomes: (a) it succeeds, or (b) it opens up new ways to tackle the problem. Either something works or ...