Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are ...

Overview: Big data usage has grown to the point where it touches almost every aspect of our shopping habits, lifestyles, and routine consumer choices. Big ...