The world doesn’t need another brand with something to sell. It needs a leader with something to say. Connect to your ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

The Strategic Brand Narrative is a tool for creating and attracting people to your community. This narrative is ultimately distributed through social media, digital and other communications. Brands ...