From Apple Watch club fitting to AI tee-time booking, eight companies showcased ideas as Myrtle Beach seeks to attract golf businesses.

Myrtle Beach due for a rainy weekend with severe storms, rough surf and possible flooding from hurricane. What to expect from ...

South Carolina has just opened its newest state park on an 18th-century rice plantation, and it makes for a peaceful retreat ...

The NWS Wilmington NC issued an updated rip current statement at 9:56 a.m. on Saturday in effect until 8 p.m. for Myrtle ...

Myrtle Beach, Pigeon Forge and Branson may all sit under the umbrella of “family vacation hubs,” but they deliver three ...

Runners hit the streets of Myrtle Beach Saturday morning for the Myrtle Beach Mini Marathon and Coastal 5K, an oceanfront ...

Wind and heavy rain didn’t stop runners from taking to the streets of Myrtle Beach for the city’s 17th annual Mini Marathon ...

Broadway at the Beach's restaurant-and-bar lineup is undergoing more transformation, and one of the new concepts aims to ...

After visiting almost every year for more than two decades, I found a Myrtle Beach beyond the sand, with Brazilian cachaça downtown and locally made bourbon waiting up the road in Little River. After ...

Today, we visited North Myrtle Beach Needlepoint and Thread to hear the story behind the shop and how it all began.