Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a direct association between being a modern business and being a growth business—or an innovative and ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

Sylvia Jensen, director of EMEA marketing at Oracle Eloqua, reveals what trends are impacting the ‘modern marketer’. This research study focused on what we are calling the five tenants of modern ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

Fashion advertising is changing how it looks and how it speaks to people. Highly polished visuals, exaggerated styling, and distant fantasy settings are gradually giving way to imagery that feels ...

Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike ...

I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct ...