Google Analytics is a tool that any marketer should master — it’s the key to breaking down your digital campaigns and optimizing your web traffic, so you can start figuring out what you need to do to ...

New Year’s Resolutions open up a lot of opportunities to take time and improve yourself. If you want to become a master of Google Analytics, one of the most useful tools available to anyone trying to ...

Google Analytics is the most popular web analytics tool on the market, and it recently got a huge update. Last month, Google rolled out a number of new features to give users a more modern approach to ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

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Learn what things Google Analytics 4 doesn't do well, and how you'll need to integrate it into the rest of your MarTech stack for maximum productivity. Discover how to use Google Analytics 4 to ...

Information on visitor behavior is vital to the success of any website. Whether you are a blogger or are an e-commerce professional, being able to interpret the visitor behavior data that Google ...