The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the constant transformation of what would become a new state of living — one that meant being "displaced" and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...