Types Companies also use marketing research to test new product concepts. Often, a company will conduct qualitative and quantitative marketing research before introducing a new product to the market.

Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their ...

Typically, organizations can receive market feedback in two ways: They either purchase access to panel samples from a third-party vendor or run research with existing contact lists.

Solid market research can make or break a new product release or a new initiative. My column offers examples of how this works.

Assure BrandPanels is a custom-assembled panel comprised of a client's target physicians, used for generating sample frames for market research recruitment.

The international research team behind the study also used the genetic material from samples found in the market to conduct an evolutionary analysis, a technique that helps them estimate when a ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

The international research team behind the study also used the genetic material from samples found in the market to conduct an evolutionary analysis, a technique that helps them estimate when a ...