Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has ...

As a user of modern applications and services, you’ve almost certainly interacted with a variety of email notifications. These messages alert you when your post was shared on a social network, remind ...

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The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Whether you’re marketing to consumers ...

As digital marketers, we are continually looking for ways to improve conversion. Web analytics tools like Omniture and Coremetrics are great at showing us how visitors move through our websites. We ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...