"The Lorax" surpassed all box-office expectations in its opening weekend, taking $70.7 million -- the biggest opening of 2012 so far and the most ever for a Universal animated film. Universal's ...

" raked in all kinds of green, earning $70.7 million in its first weekend to score the biggest box-office debut of the year by far. The 3-D animated family film from Universal Pictures , featuring the ...

There's at least one moment in the new Universal Pictures animated adaptation of Dr. Seuss's 1971 environmentalist parable The Lorax, opening Friday, that's bound to turn some heads. The scene is part ...

Backed by an aggressive marketing and promotional campaign, Universal’s “The Lorax” scored a boffo $70.7 million domestic opening and set a slew of Stateside records, including the best-ever debut for ...

It was a weekend of surprises with expectations surpassed across the board. Both new wide releases did better than anticipated –- especially Universal’s “Dr. Seuss’ The Lorax” — and the session ...

"Project X" debuts in second place with a strong $20.8 million; Oscar winner "The Artist" cracks top 10 chart with $3.9 million for a cume of $37.1 million. By Pamela McClintock Senior Film Writer ...

"The Lorax," with its green message, is turning into box office gold for Universal. The studio's Dr. Seuss tale took $17.4 million on Friday and is looking at a $60.4 million weekend domestically.

Call it marketing genius to plan the release of a Dr. Seuss film around the anniversary of the author's widely publicized birthday this past weekend. Whether it was the casting of Taylor Swift coupled ...