The latest USB logos look different now, to better indicate how fast and how much power USB cables can transmit, including to USB4 docking stations.

Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name evokes speed and motion (and just sounds cool). But even as far back as 1932, brands were giving their logos nicknames.

That a presidential campaign logo would be tinkered with just a week after its debut speaks to both the breakneck speed of political design work and Harris’s unconventional path to the nomination.

The logo for the United States Postal Service is a mean-looking eagle. But a true fluid dynamics geek might look at it and realize that eagle is moving so fast it’s causing a shock wave. But ...