As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

CHANTILLY, Va.—As if local broadcasters don’t have enough to worry about with cordcutting and increased competition from streaming services, now a new report from BIA Advisory Services reveals that ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Google now auto-selects photos for Local Services Ads. Image selection may impact ad ranking and engagement. Advertisers should upload 3-5 high-quality, original photos. Google introduces AI photo ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum.

As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down ...

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...