Cataloger Norm Thompson increased its revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer acquisition manager Patty Davis at the DMA’s ...
Rye Brook, NY—According to the speakers during the Direct Marketing Association’s Insert Media Day on Sept. 9, the revenue-generating potential of catalog inserts is limitless. As Pete Rice, senior ...
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