It’s one of the odder campaigns to hit television in recent memory, but it is memorable. The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ...

It took me quite a long time for it to suddenly dawn on me that the emu in the Liberty Mutual Insurance commercials is supposed to rhyme with “LiMu,” a shorthand version of Liberty Mutual whose ...

The battle for supremacy among auto insurance specialists, with respect to broadcast and cable TV spots, appears to be titling in favor of the company that has made its mark with a series of ...

Question: Is the emu in that insurance commercial real or CGI? Answer: The “LiMu Emu,” featured in ads for Liberty Mutual Insurance, has been a big hit for the company, which has gotten requests for ...

On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy. Liberty Mutual is taking a page from its insurance ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The company's new national ad campaign features would-be ...

DEAR JOAN: I am in love with the Liberty Mutual emu. Is it entirely computer-generated, so there is no hope? I know this is a silly question that you probably can’t answer. DEAR JULIE: I do believe ...

DEAR JOAN: I am in love with the Liberty Mutual emu. Is it entirely computer-generated, so there is no hope? I know this is a silly question that you probably can’t answer. California zoo gorilla ...