Gaurav Aggarwal is Co-Founder of Truva.ai, the technology company that allows you to sell more and grind less with AI agents. Lead scoring is a popular method used by marketing and sales teams to ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

Lead generation for your small business can deliver impressive results — if you can transform potential buyers into clients. Without effective lead conversion strategies, any leads you get from ...

Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, today announced the launch of its Smart Growth Suite, a complete system that automates lead conversion for enterprise ...

While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...

As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.