You’ve heard a lot about Augmented Reality recently, but what is it–and why exactly should you care about the technology? We spoke with Maarten Lens-FitzGerald, one of the founders of Layar, an ...

Some consolidation — or augmentation, if you will — in the world of augmented reality. Blippar — an image recognition platform used in digital advertising — has acquired Layar, an augmented reality ...

It’s hard not to be excited about Augmented Reality since it’s a dream sci-fi tech that’s actually real and growing before our eyes–led in part by the AR Browser Layar, which has just been updated.

"As pioneers in the augmented reality space, we were extremely curious when Google first announced Google Glass. We immediately acquired multiple pairs through the Glass Explorer program and have been ...

*It's Layar's latest promo video. It's glossier and has a nicer soundtrack. I can't say that surprises me. *Layar has clearly had some major "impactful" on the daily lives of Maarten, Raimo and Claire ...

Layar Reality Browser promises an awful lot for an iPhone app. Layar B.V., the developer, refers to Layar as an “Augmented Reality Browser,” which for Layar, means using your iPhone’s GPS and Web ...

Layar is one mobile application that has definitely managed to get quite some tongues rolling and keyboards rattling this past week, including at the Mobile 2.0 Europe conference in Spain where I just ...

Layar combines GPS, camera, and compass to identify your surroundings and overlay information on screen, in real time. It is available for Android now and it will be available for iPhone soon, but ...

Layar, as it's called, runs on Android and aggregates the data from the cellphone's compass and GPS coordinates to understand where you're standing and what you're looking at. A "radar view" then ...

Augmented reality company Layar is celebrating its first anniversary in June with a plan to make the fledgling medium easier to use and part of everybody’s life in the years to come. An update to the ...

Netherlands-based Android developer Layar has announced that its Layar Reality Browser 2.0 is now available globally. Layar Reality Browser is an augmented reality browser: That is, as you hold up ...