From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.

The JCPenney home stock up sale is basically permission to reset the kitchen without spending unhinged amounts of money. If ...

VIRGINIA BEACH, Va. (WAVY) — A Hampton Roads family is featured in a holiday campaign for a legacy department store. Typically, professional actors are selected, but this year a Virginia Beach family ...

To differentiate itself from the crowd of retailers chasing down frazzled parents, JC Penney is introducing an ad campaign focusing on ways to save time and money. The new campaign continues its ...

Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix. Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes ...

JC Penney's Black Friday deals start Saturday, Nov. 8. Beginning Nov. 10," Daily Deals" will be offered Monday through Thursday each week until Nov. 20. JC Penney says on Black Friday they will have ...

J.C. Penney keeps making headlines, but will it have any effect on the company's bottom line? The retailer first made a splash in January when it announced it would do away with sales and coupons in ...

The ad shows a teenage boy sitting at a school canteen table surrounded by friends. A voice-over from a mother who has to buy back to school clothes says: “This stuff can make or break your entire ...