Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Edward Saatchi, CEO of Amazon-backed startup Fable, sees AI as “possibly the end of human creativity,” at least as an exclusive phenomenon. And no, he doesn’t believe that’s a bad thing. The exec made ...

Scientists warn that heavy use of ChatGPT and AI chatbots could standardize human thinking, potentially weakening creativity ...

A new study suggests wisdom may guide how creativity is expressed. In the age of AI, cultivating wise creativity may matter ...

AI is quickly and dramatically reshaping society, and it’s hard to avoid the changes sweeping through industry as well as our personal lives. As with anything so world-changing (not forgetting ...

Generative AI chatbots like ChatGPT and Gemini are getting more sophisticated with each new release. They can confidently answer any question (though they still make mistakes), and they can solve ...

Art used to be sacred. Personal. Risky. Someone’s midnight obsession or lifelong heartbreak poured into a canvas, a verse, a riff. Now, you can prompt it. Type a few words — “dreamy synthwave city at ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Anyone with a pulse realizes AI is no longer a far-off ...

Circa 1450, the creative community was jolted. The printing press had just been invented in Europe. Scribes, typically monks who had spent lifetimes perfecting the spiritual art of hand-copying ...

Generative artificial intelligence is all the rage these days. We’re using it at work to guide our coding, writing and researching. We’re conjuring AI videos and songs. We’re enhancing old family ...

Take-Two Interactive's CEO, Strauss Zelnick, emphasizes that while generative AI has its uses, it cannot replicate the essential human creativity required to develop a game like Grand Theft Auto 6.