As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women.
More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report ...
Allstate, known for putting consumers “in good hands,” is now putting its advertising in those same hands. The insurance giant has formed a 200-person internal creative team—with plans to expand it—as ...
Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will ...
McDonald's took a 180-degree strategic turn this month by choosing the independent agency Wieden and Kennedy to lead its creative-advertising business in the US after an extended review. According to ...
As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women.
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