Here is another thing — five, actually — IHOP wants you to put in your mouth: a series of dishes forcefully-inspired by the animated film The Lorax. If you’re reading this and thinking that ...

Stop by IHOP and pick up a tree seed card for free. Plant it, water it and watch it grow. (it will be a card with the seeds embedded in the fibers}HERE'S HOW THEY DESCRIBE THE PROMO:That’s exactly why ...

And in that very moment, we heard a loud whack! From outside in the fields came a sickening smack Of an axe on a tree. Then we heard the tree fall. The very last Truffula Tree of them all! A community ...

In Dr. Seuss' classic eco-parable, the Lorax speaks for the trees. In the marketing for Universal Pictures' new movie, the titular character speaks for Mazda. And Comcast. And IHOP. The Campaign for a ...

LOS ANGELESLOS ANGELES — The Lorax, perhaps the most famous anti-industrial crusader from children’s literature, is getting support from companies that are willing to go green. With a host of ...

Last spring, the International House of Pancakes launched an online children’s game that was inspired by the Dr. Seuss classic “The Lorax.” IHOP appeared to be serving up a hearty portion of ...

Last week I began seeing TV ads for kids’ meals from IHOP (a division of DineEquity) tied to today’s release of the family film Dr. Seuss’ The Lorax from Universal Pictures and Illumination ...

If you are a pancake lover, chances are that you might be one of the more than 1 million people who will stop at IHOP tomorrow to celebrate National Pancake Day and enjoy free pancakes. In return, ...

The Campaign for a Commercial-Free Childhood (CCFC) has launched a campaign urging parents and others to boycott purchases and any support of products/services being tied in with Universal Pictures’ ...