Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of new guidance on bot and crawler management strategies, now available for public comment ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

NEW YORK, April 28, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment. Developed by the Culinary Standards & ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...